About
Built by operators, for operators.
A decade inside hospitality operations taught us how vendors are evaluated, how budgets are set, and what accountable delivery looks like. Rose Ryder is the studio we would have hired.
Principles
How we work.
01
Operator-to-operator.
The principals spent their careers on the client side of this table — owning budgets, evaluating vendors, and answering for results. Every engagement is scoped and led with that accountability in mind.
02
Measured in business terms.
Cost per acquisition, lifetime value, payback period. We report in the language your P&L already speaks, and we consider the work successful only when those numbers move.
03
Specific, not generic.
Every recommendation names the exact issue, what it costs the business, and the fix. If your security certificate expired in October or your contact form stopped delivering leads, that is precisely what the audit will say.
04
Ship, then refine.
We deliver working improvements on a committed schedule, then refine against real performance data. Momentum is part of the service, not a casualty of it.
The studio
Operators in front.Specialists behind.
Rose Ryder Studio is a web design and PPC agency based in Philadelphia, led by principals Ross Richardson and Alex Richardson. We rebuild websites and manage Google Ads and Meta campaigns for independent restaurants, trades, and professional-services firms — with fixes from $800 and full rebuilds from $8,500.
The studio’s leadership pairs two disciplines. On one side, more than a decade of finance and operations work inside Philadelphia hospitality — monthly close, P&L ownership, budgeting and forecasting, vendor selection, capital allocation. On the other, a decade of brand management and copywriting for national organizations — naming, positioning, and the words that carry a business.
That experience included evaluating, hiring, and managing dozens of outside agencies and software vendors. The consistent gap was accountability: presentations led with portfolios rather than the client’s economics, and engagements too often ended without a measurable result. Rose Ryder was built to close that gap.
Our clients — restaurateurs, contractors, physicians, attorneys, accountants — run established businesses whose websites and digital acquisition no longer reflect the quality of the operation behind them. Our work is to bring that surface up to the standard of the business itself.
The studio is deliberately principal-led. Strategy, scoping, and every client conversation sit with the principals; execution sits with a hand-picked team of senior designers, performance-media specialists, and content and SEO partners. One accountable team, one invoice, and the people you meet at kickoff are the people who do the work.
You are hiring people who have been the buyer — and a team built to deliver to that standard.
The principals

Ross Richardson
CEO — Strategy & Operations
More than a decade of finance and operations leadership across Philadelphia hospitality and real estate — most recently as the executive directing financial strategy for a $125M+ hotel and restaurant portfolio.

Alex Richardson
CMO — Brand & Copy
A decade in brand management and copywriting — from copywriting to senior-level brand programs for national organizations. MBA, Temple University.
The principals lead strategy, scoping, and client conversations directly. Execution is handled by senior designers, performance-media specialists, and content and SEO partners.
Who this is for
Independent businesses with real operations behind them.
Independent restaurants
- Single-location and owner-operated.
- Strong dining-room demand; a website that no longer reflects it.
- Rooted in Philadelphia, serving operators anywhere.
How we work with restaurants
Trades & home services
- Three to thirty employees, owner-led.
- Excellent reviews; a website that no longer produces leads.
- HVAC, roofing, plumbing, electrical, masonry, tile, fence, pavers.
How we work with trades
Professional services
- Solo practice to mid-size firm.
- Established expertise and referrals; a web presence that hasn’t kept pace.
- Law, accounting, dental, chiropractic, real estate, financial advisory.
How we work with firms
Start with a conversation.
No deck and no pitch. Send us your website address, or describe the problem, and a principal replies directly — typically within one business day.