Services

Four ways to work together.

Plain pricing. No retainer minimums on the one-time work. No setup fees on the 12-month commit. Pick the one that maps to where you are.

Tune-Up

from $2,500

2–3 weeks

Best for: Sites where the foundation is salvageable but key things are broken.

Scope

SSL fix and migration to https
Mobile responsiveness (viewport, fluid layouts)
Google Business Profile claim, optimize, photo upload
Schema markup (LocalBusiness, Organization, Service)
Title tags, meta descriptions, h1 cleanup site-wide
Copyright year + obvious dated-content fixes
Branded email setup (off @aol.com / @comcast.net / @gmail.com)
Speed audit + image optimization
One round of revisions

Rebuild

from $6,000

6–10 weeks

Best for: Sites where the bones are gone — Dreamweaver exports, GoDaddy drag-and-drop, mid-2010s templates.

Scope

Everything in Tune-Up
Modern stack: Next.js or WordPress on quality hosting
8–15 pages: home, about, services, portfolio, contact, blog
Custom design — not a template
Conversion-optimized: lead capture, online booking integrations
Real photography direction (we spec, recommend a Philly photographer)
Two rounds of revisions
Owner training: 30-minute Loom on how to update content
90 days of post-launch support

Rebuild + Paid

from $6,000 + $1,500/mo

Rebuild then 90-day paid sprint

Best for: Operators who want pipeline, not just a prettier site.

Scope

Everything in Rebuild
Google Ads campaign build: keywords, ad copy, landing pages
Meta Ads campaign build (where audience fits)
90 days of active management: weekly bid optimization, A/B copy
Conversion tracking via GA4 + Google Tag Manager
Call tracking (CallRail) — hear the actual leads coming in
Monthly strategy call
Ad spend billed direct to your card so you own the data

Full Retainer

from $2,500/mo

12-month commit, no setup fee

Best for: Operators who want an ongoing partner, not a project.

Scope

Rebuild bundled in (no separate setup fee)
Ongoing Google + Meta Ads management
Monthly content: 2 SEO-optimized blog or service-page updates
Monthly performance dashboard
Quarterly strategy review (90 min, in person if local)
CRO: A/B testing on landing pages, forms, CTAs
Reputation management: review-request automation post-service
Priority support — same-day response on issues

Ad spend benchmarks

What you should be spending on Google Ads, by vertical.

Recommendations for the Tier 03 and 04 paid components. These are starting budgets — we scale up after we see the first 30 days of conversion data. Your card, your data.

Personal Injury Law	$5,000–10,000 / mo
Roofing / HVAC / Plumbing	$2,000–4,000 / mo
Dentistry / Chiropractic	$1,500–3,000 / mo
CPA / Tax (seasonal)	$1,000–2,500 / mo (Jan–Apr)
Restaurants	$500–1,500 / mo (Meta-led)
Real Estate Brokerage	$2,000–5,000 / mo
Trades — niche (masonry, tile, fence)	$500–1,500 / mo

Not sure which tier fits?

Drop your URL. We’ll send you a free audit within 48 hours and recommend the tier that maps to what we find. No pressure to engage.

Get a free audit Just talk to Ross