● PROFESSIONAL SERVICES
Web design for firms whose website is twenty years behind their work.
Law, accounting, dental, real estate, financial advisory. Real expertise, real referrals — and a brand surface that hasn’t kept up. We rebuild it without losing the SEO equity you’ve spent decades earning.
What we keep finding
Real expertise.Dated surface.
01
The site undersells the practice.
Twenty years of expertise behind a template from 2012. Prospective clients compare you against firms with half your record and twice your polish — and polish wins the click.
02
SEO equity locked in a dead stack.
Decades of rankings sitting on ColdFusion, old WordPress, or a builder that can't be edited. Rebuilding without a 301 redirect map torches the equity; rebuilding with one carries it forward intact.
03
Paid search is closed off.
Legal and medical are the most expensive click auctions in the country. A site that can't pass Google's landing-page quality bar means you can't even enter — while competitors bid on your practice areas.
04
No intake after hours.
A potential client researching a lawyer at 11pm doesn't call — they fill the first credible intake form they find. If your contact page is a phone number and a mailto link, that case files elsewhere.
05
Credentials without structure.
Bar admissions, board certifications, case results, licenses since 1981 — real trust signals, invisible to search engines without schema markup and structured pages. We make the credentials machine-readable.
06
The email undermines the letterhead.
An @verizon.net or @gmail.com address on a professional-services firm reads as a red flag to exactly the clients you want. Branded email on your domain, with deliverability configured, is table stakes.
The rebuild that doesn’t reset the clock
Your rankings are an asset.We treat them like one.
The most common professional-services mistake isn’t keeping the old site — it’s replacing it carelessly. A firm with twenty or thirty years of practice-area rankings loses them overnight when a rebuild goes live without a redirect map. Every old URL, every practice-area page, every citation carries forward via 301s, or the equity dies with the old stack.
Once the foundation is modern, paid search opens up. Legal and medical clicks are expensive — $50 to $300+ in the hardest verticals — which is exactly why the landing pages have to convert and the tracking has to be airtight before a dollar of spend goes live. Every conversation runs in cost per case, cost per patient, payback period.
One new case, one new patient, one new listing usually pays for the entire engagement.
Where to start
Working budgets by practice.
Personal injury runs $5,000–$10,000 a month in paid spend. Dental and chiropractic, $1,500–$3,000. CPA and tax work is seasonal — $1,000–$2,500 concentrated January through April. Real estate, $2,000–$5,000.
Field report — Mayfair
Thirty years of SEO equity locked behind .cfm URLs.
Field report — Mt. Airy
A 1981-licensed broker on a Dreamweaver export from 2005.
Tune-Up — $3,500 flat
Metadata and schema for your credentials, branded email, mobile fixes, intake form that actually notifies someone. Three weeks.
Rebuild — from $8,500
Practice-area pages built around case results and intake, full 301 redirect map preserving decades of rankings, owner training. Six to ten weeks. Spread it if you prefer — $2,500 down, then $550 a month for a year — and a $245/mo Care Plan keeps it maintained after launch.
Rebuild + Paid — from $8,500 + $750/mo
The rebuild plus a 90-day paid-search sprint on your highest-intent practice areas — conversion tracking and call recording included.
Drop your URL.We’ll audit it like a buyer would.
A written teardown in forty-eight hours: what’s broken, what it’s costing the practice, and what we’d do about it. Free and confidential.
Get a free audit